Referral Marketing
How to Build a Referral Marketing System
Referrals become dependable when trust is supported by a repeatable process.
The short answer
Build a referral system by defining who should refer, what an ideal introduction looks like, when to ask, how to make introductions easy and how to track outcomes.
A practical path
- 01Identify advocates
- 02Define the ideal referral
- 03Create a clear request
- 04Make introductions easy
- 05Track and nurture relationships
The right mix depends on your market, offer, audience and current capabilities. Validate the opportunity before scaling investment.