Search
SEO vs AEO vs GEO
Three disciplines help a business remain discoverable as search behavior changes.
The short answer
SEO helps pages rank in search results, AEO structures content as direct answers, and GEO helps generative AI systems understand and reference a business or its expertise.
A practical path
- 01SEO: earn search visibility
- 02AEO: answer clear questions
- 03GEO: clarify entities and context
- 04Connect all three through useful content
The right mix depends on your market, offer, audience and current capabilities. Validate the opportunity before scaling investment.